Corporate / Commercial - Motion Design/Animation + Showreel

A good part of my creative practice so far has been in Motion Design, mainly in the B2B/Corporate sector, but also in commercial, retail, broadcast, entertainment, and live exhibitions.

Sectors:

Tech Finance\Banking Hospitality Education Entertainmant Retail Events

Advertising
Digital Marketing

This experience has given me a good grounding of many aspects of production and storytelling.
Often involved from concept to delivery.
A motion designer needs to wear many hats, simultaneously and that makes us particularly good at creative problem solving.

The discipline I have gained in sticking to deadlines, budgets, the agreed story, adhering to brand guidelines, communication with clients is invaluable.

These are all transferrable learnings to help me in my development towards my new creative practice,
which incorporates performance and live technologies.

New questions arise.

What's the story?
Who is the 'Brand'?
Who is the audience?
Where are the audience?
How do I make my work live and interactive?
How do I capture and keep attention?